Sex firm creates masturbation booth for overworked NYC men.

A sex toy company trying to get a rise out of New Yorkers erected a head-turning promotional ploy on Fifth Ave.

Hot Octopuss unveiled what it called a “GuyFi” booth on 28th St. and 5th Ave. where men could, in theory, go to “relieve stress” mid-workday.

The masturbation-themed marketing scheme was inspired by a Time Out survey, which concluded that 39% of the New York men questioned admitted to masturbating while at work.

The booth was created to “take this habit out of the office and into a more suitable environment designed to give the busy Manhattan man the privacy, and the high-speed Internet connection, he deserves,” Octopuss said in a press release.

The booth was actually an out-of-service telephone kiosk outfitted with a black curtain, a folding chair, a laptop computer, and a Hot Octopuss ad along the side.

 

“At Hot Octopuss we are all about looking for new solutions to improve everyday life and we feel we’ve done just that with the new GuyFi booth,” Adam Lewis, Hot Octopuss co-founder, said in a statement.

 

“We hope the city’s men enjoy using the space we’ve created in whatever way they want.” 

 

A representative later told Mashable Friday that, “the brand is not actively encouraging people to masturbate in public as that is an illegal offense.”